It’s been a pretty good year so far for YouTube’s parent company, Alphabet. Raking in $17.9 billion in profit during Q2, the company has been smashing its financial records left, right and centre.
However, delve a little deeper into that colossal number and you discover that YouTube nearly doubled its revenue to $7 billion during the quarter. This was $1 billion more than it achieved during Q1, and a massive £3.8 billion up year-on-year.
I could stop here. If you want a reason to start publishing videos on YouTube, that revenue figure should be all you need to know. Advertisers are falling over themselves to appear on YouTube videos – and you could be the one making those videos.
It’s easy to fall into the trap of thinking that YouTube is simply too saturated with content creators. Why bother trying to join the fray when you’ll probably sink without trace?
That’s how I felt – until last year.
Here’s why there has never been a better time to start a YouTube channel.
You can make the videos you want to make
When YouTube introduced its ‘Shorts’ feature earlier this year, some thought it was doomed. After all, how could a platform that has always focused on delivering long-form video content suddenly compete against the might of TikTok?
Not so fast. Nestled among YouTube’s financial performance was the news that Shorts are now attracting 15 billion global daily views.
Doesn’t sound like a failure, does it?
They’re slowly being monetised, too, which is drawing even more creators to the feature. More importantly, the addition of Shorts and the elevation of its importance within YouTube’s plans makes YouTube a platform for a much wider pool of video makers.
Whether you want to create long- or short-form content, YouTube now gives you an audience for both. The world is your oyster.
Gear isn’t a barrier
In fact, it never has been.
Audio is important on YouTube, granted. People need to hear you. But if you get that element right (and you don’t have to spend a fortune to do so), you can simply grab your smartphone and start shooting.
That’s one excuse for not starting a YouTube channel that you can chalk off.
There’s enough audience to go around
There was one thought that prevented me from starting a YouTube channel for many years. There are too many creators on there already; I’ll never achieve the views and engagement that’ll make all of that effort worthwhile.
This is rubbish. There are over 2 billion users on the platform, all of whom are hungry for fresh, engaging, new content.
If you’re concerned about entering a niche that appears to be saturated, you can put that fear to one side, too. I entered the tech YouTube space in 2020 and have somehow carved out my own little space within it. I genuinely didn’t think it was possible due to the sheer number of tech YouTubers already on the platform.
Remember – if lots of people are already doing the thing you want to do, that’s because it’s a good idea.
Creators are the new superstar DJs
This may not float your boat – and it certainly isn’t the reason I started my channel – but creators are arguably the new superstars of modern culture.
They may not be stood behind a pair of decks dropping the latest bangers to an adoring crowd, but creators have gained seriously large fan bases over the last few years. The likes of MKBHD, MrBeast, Peter McKinnon and Casey Neistat are rockstars in their own right.
I’m not keen on the term ‘influencer’, but there’s no escaping the fact that consumers are increasingly trusting independent creators more than they do brands. This is exciting if you have a story to tell or advice to give; people are waiting to hear it, and you can build your own fan base quicker on YouTube than on any other platform.
Others have paved the way
I’m an avid YouTube viewer. For years, I’ve been fascinated by how the creators I follow have built their audiences, developed their styles and published some of the most engaging content I’ve ever watched.
It’s inspiring, but it has also carved a neat path that I can follow. My videos are definitely inspired by the YouTubers I watch and admire, which has resulted in a number of neat shortcuts.
I’ve studied their presentation techniques, production values and storytelling. They’ve proved what works and what doesn’t, and that has enabled me to fast track my channel to over 30,000 subscribers during its first year of going live.
If, like me, you watch YouTube regularly and have your own favourite creators, that’s all you need to get started. Without thinking, those hours you’ve poured in as a viewer will shine through in your own content.
You’ve already done a shed load of the homework!
Go forth and start that channel. Don’t wait. There’s never a perfect time to do so, but there is the right time, and that’s definitely now.
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