I have a highly engaged audience. They comment, hit the ‘like’ button and regularly click links in the descriptions of my videos. They’re as passionate about tech as I am, and trust the advice I provide – particularly when it comes to product recommendations.
Tech is a hugely competitive niche, but small channels like mine are finding far more engaged, defined audiences than the big boys. That means a captive audience for your brand and products, and a YouTube partner who is still in touch with the real world.