So here we go. I will touch on that topic again the Ecosystem. The honey grail that all big tech companies like Samsung and Google are trying to master to draw you into buying and staying with their products.

But is there one company that has mastered the Ecosystem? Is Apple the so-called king of the Ecosystem? The answer is yes, and here is why they are ahead of the competition.

1. Seamless integration
2. Features
3. Ease of use
4. Reliability
5. Devices
6. Operating System

So let’s look into these in more detail.


This has to be one of the most impressive things regarding the Apple Ecosystem. All of the devices integrate seamlessly. All the devices work together whether you are on your MacBook, iPad or iPhone. You can switch between them seamlessly, picking up from where you left off on one device on another. A great example of this is copying and pasting on any device.


There are plenty of great features that make the Ecosystem that Apple has built so easy to use. Below are some of the reasons why I love the Apple Ecosystem and that I find most useful:

Copy & Paste

Copy and paste from one device to device onto another. This is so useful, especially when you have something on your phone and need to transfer it over to your iPad or MacBook.


A feature that I have been using more and more in recent months. This is great for when you want to share photos. For example, with other Apple users, you can Airdrop it across to their devices. It’s also great for when I have taken a photo on my iPhone and want to send it to my MacBook to use as a cover photo for a blog post. It is so quick and easy, and you don’t lose the photo quality use this to transfer photos between devices.

Unlocking MacBooks using Apple Watch

Now you could argue if this is a necessary feature, maybe not, but it does make unlocking your device, in this instance a MacBook, so easy and frictionless No need to remember and type in a password. You need to enable to option to open using your Apple Watch, and away you go.


Although there are other apps that you can use, such as What’s App, for me, I find that FaceTime is the most reliable of them all. This is a no-brainer if most of your friends and family are on Apple Device. This was one of the things that I missed the most when I tried using Android Devices because of the video and voice quality.

Answering Calls & iMessage on all devices

It is excellent that I can answer a call on multiple devices like my Apple Watch Ultra and MacBook Pro. It just means less friction if you don’t have your phone right next to you. Similar to being able to answer your call on your devices, it’s the same with iMessage.

This is useful if you are working on your iPad and you get a message, and you don’t have to stop what you are doing to pick up your phone to respond to the message. Again it’s that frictionless experience that you don’t realise but makes a big difference to how easy it is to switch between your different devices.

Ease of Use

The Apple ecosystem is really easy, and it doesn’t take much to learn your way around the main features. This is one of the main reasons it’s so popular. It’s just easy.

For me, this links to the devices as well. Many say Apple is boring with a lack of customisation and side-loading apps (for now). Is it, not the fact that it’s easy and you don’t get lost in customising your device to within a once of your life?

I myself have dabbled with Android and enjoyed being able to customise, but I did the minimum. I got bored of customising and actually found that I like plain and simple. I am guessing that many Apple users are the same; they are happy to have a phone that is easy to use and reliable.


Leading from ease of use we have the reliability across all devices in the ecosystem is a big selling point. I rarely ever find that I have to restart my device, and I have never had a blue screen of death.

You will have often read or heard the phrase it just works. And yes, it’s true it does. I have read about some issues with IOS 16, and it has been buggy, but I can’t say that I have experienced this myself.

Yes, Android devices are also reliable, but I haven’t found them to be at quite the same level. Don’t get me wrong. They are not that far behind.


Ok, so you might have less choice when it comes to Apple compared to the likes of Samsung, but their devices are premium quality. They are well made, and all work together seamlessly, making the experience pain-free. This is why I personally and others find it hard to leave that walled garden of the Apple Ecosystem.

And for me, there are devices I can not live without or find a replacement for, and that is the Apple Watch Ultra. I love this watch; improved battery life, excellent health and fitness features, and it’s a great smartwatch. That device keeps me wedded because, without an iPhone, you can’t use the Apple Watch. I have tried several smartwatches, but none have provided the same level of experience.

That’s not to say that I don’t like my iPhone. It’s excellent, and because there are not hundreds of models, the apps always seem to provide a better experience in most cases than you see on Android.

Operating System

This is where a lot of the magic happens. The operating systems across iOS, MacOS, Watch and iPad OS all work together effortlessly, making the ecosystem super smooth. Each has its strengths and weakness, but I find that Apple OS seem to be the most stable.

I personally use native Apple apps like Notes and Reminders, and I love how they sync instantly across my devices so I can pick up what I was doing on whichever device. This is especially useful as I write a fair bit of these blog posts on my phone to start with, then head over to either my iPad or MacBook Pro to finish off.


So my conclusion is that yes, Apple is the king of the Ecosystem. But this is very subjective, and other people will have a very different view from me. I have tried other devices, whether an Android phone or a watch, and they work well, but I don’t find them as slick.

Apple may seem to be boring, but I will take that when it comes to a slick and reliable ecosystem that fits my workflow.