Author: Mark Ellis

YouTube guy. I review and talk about tech.

This week, Apple released iOS 14.3, and it includes a new camera feature which definitely deserves some exploration. Yes, I was rather underwhelmed by the iPhone 12 Pro, but the introduction of Apple ProRAW is actually pretty exciting. Whether you’re a seasoned photographer or someone who just likes to dabble, it’s an impressive feature addition which will provide more creative control and yet more reason to make the iPhone your go-to camera for nearly every scenario. What is Apple ProRAW? Photographers have relied on RAW files for a long time. They’re essentially unprocessed digital images. That means they retain all…

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Last week, I published my first impressions of the AirPods Max. It turned out to be my most polarising video to date. That’s understandable, to be honest. This is an incredibly curious product launch by Apple. A week later, I still can’t quite get my head around some of the decisions they’ve made in terms of design, functionality and, yes, that damn price. If you haven’t watched it yet, here’s my video: https://youtu.be/CDzTfK1q-Qo Minutes after publishing, the comments started flying in. Some took me by surprise, while others raised incredibly interesting questions about the AirPods Max. Responding to the…

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I’ll let you into a little secret: running a small YouTube channel which focuses on tech reviews isn’t cheap. This is particularly the case when you cover a lot of Apple stuff. I don’t get sent review units – I have to ‘invest’ in them with my business owner cap on. Sometimes, it hurts. Today, it hurt. With the M1 MacBooks, new iPads and a bunch more awesome tech from other manufacturers hitting the digital shelves recently, it’s been the usual costly end to a year. And then Apple goes and launches a brand-new pair of headphones that cost £549.…

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I love my AirPods Pro. Their convenience, sound, comfort and ability to be everything from a brilliant pair of headphones to a stellar phone headset make them one of Apple’s best-ever products. Yes, there are cheaper alternatives out there, but they don’t offer the same convenience delivered by that H1 chip. There’s just one problem with AirPods Pro, and I think it’s quite a significant one. <Sigh> I’ve been here before I’ve long had issues with the quality control of Apple gear. Over the years, I’ve experienced iPhones with dust under the screen, iMacs with dreadfully uneven backlighting, bent iPads…

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“eBay is flooded with MacBook 16,” said one comment on my 5 things I’ve learned about the 16” MacBook Pro video. I’ve not been on the world’s largest second-hand marketplace to check this claim, but he may well be right. However, I won’t be selling mine just yet – even after having used this M1 MacBook Air for a week and being more impressed by it than any other computer I’ve ever owned. There’s one very good reason for not letting go of the 16”, which I’ll get onto later, but first, here’s a completely random list of the things…

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I’m used to being underwhelmed by Apple. I bet you didn’t expect an M1-related article to start with that, right? But it’s true. For instance, despite the furore surrounding the release of macOS Big Sur, I stand firm by my opinion that it’s yet another incremental upgrade. That’s not a problem, but it does illustrate my issue with Apple these days. They’re just not as exciting as they used to be. Take the iPhone 12 Pro, for instance. That too is hugely underwhelming unless you’re upgrading from a significantly older device. I remember when every new iPhone had at least…

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Last week, my M1-powered MacBook Air arrived. I had opted for the base spec version – literally the cheapest M1 MacBook you can buy. That meant it arrived with an 8-core processor, 7-core GPU, a 256GB SSD drive and just 8GB of RAM. 8GB! In 2020! By comparison, my 16” MacBook Pro is a beast. Intel i9 8-core processor, 32GB of RAM, a 1TB SSD and the best discreet graphics available. I have a full M1 MacBook Air review in the works, but I couldn’t help myself. I’d just spent £999 on an M1 MacBook. Could it really keep pace…

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According to Apple’s webpage for their new iPhone 12 Pro, “NASA is developing LiDAR technology for Mars missions”. I think we’re supposed to be impressed. LiDAR is one of the headline features for the latest iteration of the world’s most recognisable smartphone. And no one cares about it. In fact, I suspect few who own the phone even know it exists. I’m not dismissing what Apple has done with this tech, or the important role LiDAR may fulfil in the future, but right now, it has zero impact on any of our lives. Water resistance, long battery life and integration…

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Apple’s operating system updates fascinate me. Just like their hardware, they come with a huge amount of furore, super-smart marketing and promises of significant leaps forward. Only, strip back all of that surface layer stuff, and the updates are rarely anything more than gentle-yet-important steps forward. macOS Big Sur is no different. You can watch my macOS Big Sur first impressions video, here: https://youtu.be/wUu_Y5sUPbM Here are my initial thoughts. The upgrade Like seemingly millions of others, I chose launch day (or night, my time) to upgrade to Big Sur. That was a mistake. Two things happened: my 16” MacBook Pro…

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Hands up if you’re completely confused by home audio and personal assistants. And when I say “completely confused”, I’m not suggesting that you don’t understand what these devices are for or how they’re supposed to enrich your life – I’m suggesting that, like me, you simply have no idea which brand to settle on. Last week, I ordered my first HomePod Mini. I’ll be reviewing it on my YouTube channel in the coming weeks, but I think this diminutive device holds a fair amount of significance. I love audio kit and I love music. Combining the two in a home…

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