Author: Max Bancroft

What I Do
Max Bancroft has been the Editorial Director at MarkEllisReviews.com for three years. In this role, Max is responsible for shaping the content strategy for the website, managing and writing product reviews, as well as developing buying guides that help consumers make informed decisions. Before joining the MarkEllisReviews team, Max worked as a freelance writer and completed a Master's degree in Geopolitics and Technology. His studies and previous work experience have equipped him with a unique perspective on how technology influences both individuals and the global landscape, enhancing his ability to analyze and review tech products in a well-rounded manner. As both an Android and Apple user, Max has no loyalties to a particular brand, but the M1 MacBook Pro is currently his most-used bit of tech. Being tall with long arms, Max can often be found working on his layups around the basketball courts of London or playing video games if it’s raining (which it often is in the UK).

Background
Max has authored over 100 reviews and buying guides during his time at MarkEllisReviews.com, covering a wide range of tech products, from wearables to laptops. His most notable work is a detailed review of Apple’s M1, M2 and M3 chips which has become a go-to resource. Max’s ability to break down complex information into easily digestible content makes him a key contributor to the site’s success and strikes to the core of the MarkEllisReviews ethos.

Qualifications
Max’s qualifications include an MA in Geopolitics and Technology, which enables him to approach tech reviews with a unique analytical lens. His background in both writing and technology has helped him develop a deep understanding of future tech trends, giving his reviews a broader context. Max is a trusted source for readers seeking reliable recommendations on the latest tech products.

Over the last two years, Apple has slowly transitioned its entire product line from Intel processors to Apple Silicon. With only the Mac Pro left to transition, WWDC is sure to be huge. However, anyone expecting an Apple M2 chip announcement at WWDC is in for a surprise. Don’t expect the M2 in The Mac Pro. During the most recent Apple event and the insanely powerful M1 Ultra announcement, Apple announced the M-series chip line is now complete. Many people speculate that subtle mention indicates the Mac Pro will receive the next-generation M2 chip. On the contrary, I believe Apple…

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As a freelance writer who loves technology, I’m on a never-ending quest to find the best tools that support my business. Since there isn’t a perfect all-in-one tool for freelancers, I use multiple services to achieve my goals. Let me be your canary in the coal mine, testing freelance tools to figure out if they’re right for you. Today, I look at Revue, the free newsletter tool owned by Twitter. What does Revue do? Revue is a newsletter tool. It does one thing very well: create and send emails to your audience. Unlike other email marketing tools, Revue offers frills…

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Want a bigger iMac? Too bad. Apple’s Peek Performance event just unveiled the impressive new M1 Ultra, Mac Studio, and Studio Display. All three are exceptional feats of computing power that will blow away all competition if everything Apple says pans out. But, these machines, with their professional audience (and price points), leave a massive hole in the Mac ecosystem. Where is the 27” iMac? I’ve been waiting for a new 27” iMac since Apple announced the transition to Apple Silicon in June 2020. When the updated 24” iMac launched last year, I figured Apple was waiting to put higher-end…

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As a freelance writer who loves technology, I’m on a never-ending quest to find the best tools that support my business. Since there isn’t a perfect all-in-one tool for freelancers, I use multiple services to achieve my goals. Let me be your canary in the coal mine, testing freelance tools to figure out if they’re right for you. Today, I look at Flodesk, email marketing for people who care about design. What does Flodesk do? Flodesk is an email marketing tool with most of the features you expect from similar systems. Compose and send emails, create automated workflows and onboarding…

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As a freelance writer who loves technology, I’m on a never-ending quest to find the best tools that support my business. Since there isn’t a perfect all-in-one tool for freelancers, I use multiple services to achieve my goals. Let me be your canary in the coal mine, testing freelance tools to figure out if they’re right for you. Today, I look at Gusto, the all-in-one people platform. What does Gusto do? When setting up a freelance business, there are all sorts of legal methods and entity types — Sole Proprietorship, LLC, S-Corp, Corporation. Each of them has different rules and…

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As a freelance writer who loves technology, I’m on a never-ending quest to find the best tools that support my business. Since there isn’t a perfect all-in-one tool for freelancers, I use multiple services to achieve my goals. Let me be your canary in the coal mine, testing freelance tools to figure out if they’re right for you. Today, I look at the endlessly customizable Notion and how it makes freelancing easier. What does Wave do? Wave is an accounting system with some bonus features. The Wave bread and butter are tracking transactions and preparing necessary reports — Income Statements,…

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As a freelance writer who loves technology, I’m on a never-ending quest to find the best tools that support my business. Since there isn’t a perfect all-in-one tool for freelancers, I use multiple services to achieve my goals. Let me be your canary in the coal mine, testing freelance tools to figure out if they’re right for you. Today I evaluate Bonsai and its host of freelance-focused features. Note: I have an affiliate relationship with Bonsai and work as a contract writer for the company. The opinions in this article are my own and based on my personal use of…

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As a freelance writer who loves technology, I’m on a never-ending quest to find the best tools that support my business. Since there isn’t a perfect all-in-one tool for freelancers, I use multiple services to achieve my goals. Let me be your canary in the coal mine, testing freelance tools to figure out if they’re right for you. Today, I look at the endlessly customizable Notion and how it makes freelancing easier. What does Notion do? Notion’s tagline is “One workspace. Every team.” If you’re a little confused about what that means, you’re not alone. The software is a bit…

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