Author: Max Bancroft

What I Do
Max Bancroft has been the Editorial Director at MarkEllisReviews.com for three years. In this role, Max is responsible for shaping the content strategy for the website, managing and writing product reviews, as well as developing buying guides that help consumers make informed decisions. Before joining the MarkEllisReviews team, Max worked as a freelance writer and completed a Master's degree in Geopolitics and Technology. His studies and previous work experience have equipped him with a unique perspective on how technology influences both individuals and the global landscape, enhancing his ability to analyze and review tech products in a well-rounded manner. As both an Android and Apple user, Max has no loyalties to a particular brand, but the M1 MacBook Pro is currently his most-used bit of tech. Being tall with long arms, Max can often be found working on his layups around the basketball courts of London or playing video games if it’s raining (which it often is in the UK).

Background
Max has authored over 100 reviews and buying guides during his time at MarkEllisReviews.com, covering a wide range of tech products, from wearables to laptops. His most notable work is a detailed review of Apple’s M1, M2 and M3 chips which has become a go-to resource. Max’s ability to break down complex information into easily digestible content makes him a key contributor to the site’s success and strikes to the core of the MarkEllisReviews ethos.

Qualifications
Max’s qualifications include an MA in Geopolitics and Technology, which enables him to approach tech reviews with a unique analytical lens. His background in both writing and technology has helped him develop a deep understanding of future tech trends, giving his reviews a broader context. Max is a trusted source for readers seeking reliable recommendations on the latest tech products.

Need-to-knows iPadOS 27 is undeniably a much more understated release than 2025’s iPadOS 26. Last year, Apple finally brought some Mac-like features the iPad, making it more capable as a work device, with the arrival of things like window resizing and file management. iPadOS 27 sprinkles on some other things on top, but it is mainly bout introducing Siri AI, Apples newly built AI app. What you get instead is a set of well-targeted improvements across Siri, productivity, parental controls, and performance, all wrapped in a refined version of Liquid Glass. Here’s our in-depth look! Siri AI: a proper assistant…

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Need-to-knows macOS 27 has been given the name ‘Golden Gate’, announced at WWDC 2026 on 8th June and is the update that finally delivers on the Apple Intelligence promises made back at WWDC 2024. It’s also the first version of macOS that requires Apple silicon; Intel Macs have reached the end of the road. The name follows Apple’s tradition of California landmarks, and the update focuses mainly on the integration of Siri AI. Aside from that, there are some less grand but still substantial updates to performance and efficiency as well as minor UI changes. Here’s everything that’s new! Siri…

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Need-to-knows Apple unveiled iOS 27 at WWDC 2026 on 8th June, and it’s landing with a lot more power than previous generations. If iOS 26 was about redecorating the house with Liquid Glass, iOS 27 is about making it smarter, faster, and more useful to live in. The headline feature is Siri and t’s been a long time coming. Craig Federighi said on stage that “privacy in AI is non-negotiable,” and that framing matters, because the new Siri is powered partly by Google Gemini under the hood, and Apple was clearly keen to reassure users that the data handling remains…

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Need-to-knows When Apple first showed off Apple Intelligence at WWDC 2024, it played a video ad featuring actress Bella Ramsey asking Siri to do things that Siri, at the time, could not do. Find an email, understand context, take action across apps. The ad was pulled. The features were delayed. But, iOS 27 is where Apple is expected to finally make good on those original promises — and then some. According to Bloomberg’s Mark Gurman, the new Siri will be revealed at WWDC 2026 look and work more like Claude or ChatGPT than anything Apple has shipped before. It’s the…

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Need-to-knows WWDC 2026 turned out to be one of the more significant software events Apple has put on in years, but it might not look that way from the headlines. The vast majority of WWDC was spent on AI, specifically the rebuilt Siri that Apple has been promising since 2024, but there are also some fairly large efficiency improvements under the hood. It was also Tim Cook’s final WWDC as CEO. He steps down on 31st August, with hardware engineering chief John Ternus taking over on 1st September. Let’s take a look at all the new software features announced at…

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Need-to-knows Sony has announced a significant update to its BRAVIA TV lineup for 2026, with the flagship BRAVIA 9 II and BRAVIA 7 II introducing what the company is calling True RGB — a new approach to backlighting that it says delivers the largest colour volume in its home TV history. Also announces is a new home theatre speaker system that was co-engineered by the team at Sony Pictures. There’s a lot to cover here, so let’s go through it! What is True RGB? Most LED TVs use white LEDs as a backlight, then filter that light through a colour…

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Need-to-knows I’m about to say something that I didn’t expect when I first got my hands on the Roborock Saros 20, or maybe it’s just common sense if you think about it long enough. Either way, I’ve discovered that reviewing robotic vacuum cleaners is remarkably simple because you only really need to assess a few key elements. These are as follows: I’ve spent a month with the Roborock Saros 20, which I shall sometimes refer to as ‘Rocky’ from now on (because that’s how you talk to it), and I can safely say that it ticks pretty much all of…

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Need-to-knows This is one of those comparisons that sounds odd on paper. A ‘low-end’ (by Apple’s standards) laptop versus a top-of-the-range tablet? But Apple’s lineup has shifted enough in recent years that a lot of people are genuinely stuck between these two, and it’s not hard to see why. The MacBook Neo landed in March 2026 as the most affordable Mac Apple has ever sold, and it’s been flying off shelves ever since. Meanwhile, the iPad Pro M5 sits at the top of the tablet pile with a Tandem OLED display, the most powerful chip Apple has to offer, and…

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Need-to-knows So called ‘Ultra’ watches are common place in product lineups these days. Apple’s is often held up as the gold standard, but there are competitors out there. The main one comes from Samsung with their Galaxy Watch Ultra which is about $150 cheaper than the Apple Watch Ultra. So how much is there to actually separate these two chunky boys? They are both titanium-cased, have dual-frequency GPS and certified to measure a range of health metrics. But there are some key differences to pick out! Apple Watch Ultra 3 Galaxy Watch Ultra At a glance FeatureApple Watch Ultra 3Samsung…

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Need-to-knows The iPhone 17e and iPhone 17 share a chip, share a starting storage amount, and are both very capable phones. On paper, that might make it seem like the 17e is the easy choice for $200/£200 less. But there are some bigger differences between them that will matter to you at varying levels depending on your priorities. This comparison is really aimed at people sitting on the fence. If budget is the main consideration and you want the most phone for your money, the 17e is worth a serious look. If you’re upgrading from something a few generations old…

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