Author: James Falconer

What I Do

James Falconer is the Chief Operating Officer at Mark Ellis Media, where he helps run the day-to-day business behind MarkEllisReviews.com. He manages partnerships, oversees revenue and operations, supports the production and editorial teams, and keeps all the moving parts pointed in the right direction.

Background

James has spent more than 25 years launching and scaling digital businesses in consumer tech, working with creators, communities, and brands around the world. He brings a mix of creative thinking, operational discipline, and a global perspective shaped by a lifetime of hands-on experience building companies across the digital media landscape.

Qualifications

James has worked across every layer of the digital-media world, from writing and coding to production, design, partnerships, and executive leadership. That experience helps him build teams, turn ideas into strategy, and create systems that scale. Most importantly, he brings passion and a genuine enjoyment of the work, because growing this business is something he genuinely loves doing.

Need-to-knows I’ve worn an Apple Watch since the original landed on my wrist in 2015. That’s a solid decade of notifications, stand goals, and, as any honest Apple Watch user will tell you, battery anxiety. So, when I decided to give the Garmin Forerunner 570 a go, I had a few concerns but also causes for optimism. Would it play nicely with my iPhone? Would the UI be a pain? Would I spend every run longing for my little digital rings? The answers, thankfully, surprised me in the best way possible. At a glance CategorySpecificationCase Size42 mmPhysical Dimensions42.4 × 42.4…

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I didn’t realise it had gone until my podcast co-host, Rob, told me during a recording of Not PC. But he was right – the iPhone Plus was no more. We were both perplexed by this. Perhaps we’d got it wrong – maybe it simply wasn’t mentioned during the iPhone 17 keynote, but was still an option during the configuration process. We both checked. Nope. It was officially dead. Apple isn’t averse to cutting ties with products. It’s not quite as callous as Google is when it comes to killing its darlings, but the iPod is possibly the most visceral…

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Recent leaks point to Apple making a notable shift in pricing strategy for its upcoming iPhone 17 Pro, potentially starting at $1,049, a $50 increase over the current iPhone 16 Pro, but with the base storage doubled to 256 GB, up from 128 GB. This information comes from Instant Digital, a Chinese leaker who has held firm on this claim for a few months now. Since the iPhone X in 2017, Apple’s Pro models have retained a starting price of $999. If the iPhone 17 Pro indeed launches at $1,049, this would mark the end of that eight‑year pricing streak. Related: iPhone 16 Pro Max vs Samsung S25…

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Huawei appears to be readying a follow-up to the Mate XT tri-fold device, with new rumours indicating a handful of incremental upgrades. In 2024, Huawei was the first company to release a commercially available tri-folding device. Instead of two internal display panels, it featured three and caused quite the splash when it landed. Rival companies have been making their own versions since then, most notably the Samsung G-Fold, but nothing has materialised as yet to compete against the Mate XT. Read my Huawei Mate XT review! Now, according to Android Authority, leaked details via tipster Digital Chat Station on Weibo seem…

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